Back to the limelight image

August 2022

The Zlin Region is an administrative unit in the Czech Republic. It is known for its advanced industries as well as the Tomas Bata University, named after a local businessman and thought leader, Tomas Bata. Sometimes nicknamed "Czech Henry Ford", Bata turned the humble village of Zlin into the region's American-style capital and laid the foundation of Czech filmmaking, animation, design, and advertising. Since the Velvet Revolution, the region has faced challenges such as low salaries and a declining population.

In 2021, the local government decided to pitch a rebranding for the region to bring a new future to the area.

The agency won this prestigious tender to work on the project on three levels: strategic, creative, and executional.

Check out the case study.

By continuing to use the site, you agree to the use of cookies. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.