August 2022
The Zlín Region is an administrative unit in the Czech Republic, known for its advanced industries and for Tomáš Baťa University, named after the visionary entrepreneur Tomáš Baťa. Sometimes nicknamed the “Czech Henry Ford”, Baťa transformed the modest village of Zlín into the region’s American-style capital and laid the foundations of Czech filmmaking, animation, design, and advertising.
Since the Velvet Revolution, the region has faced challenges such as comparatively low salaries and a declining population. In 2021, the regional government launched a rebranding initiative to shape a new future for the area.
Our agency won this prestigious tender, tasked with the project on three levels: strategic, creative, and executional.
