Redesigning packaging for one of the oldest Czech tea brands

Redesigning packaging for one of the oldest Czech tea brands image

Deliverables

  • Conceptualisation
    Art Direction
    Illustration
    Packaging
    Project Management

Brief

Little Greta won a pitch to redesign the packaging of one of the oldest, most traditional Czech tea brands, Leros.

Action

We aimed to convey the atmosphere of old Czech cuisine and herbalism, with pretty teacup sets and jars full of fragrant hand-picked herbs all neatly displayed on shelves. Much emphasis was put on a passion for tradition, and a knowledge of nature passed down the generations. The packaging accentuates the individual ingredients, through imagery that stimulates the senses and creates confidence in the product. Short suggestions and anecdotes help guide the customer through the art of tea-making. Also, the structural design couldn’t be changed. So we made sure to give each part of the packaging a meaningful and aesthetic role, transforming a simple pack of tea into a journey of discovery.

Result

We enjoyed working on this account, and look forward to bumping into our design in stores and pharmacies all over the country.

Testimonial

“The new packaging doesn't scream out of the shelf, but it attracts quietly – and that's very important to us.”
Hana Nováková, Marketing Manager

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