Deliverables

Conceptualisation

Art Direction

Illustration

Packaging

Project Management

Brief

Little Greta won a pitch to redesign the packaging of one of the oldest, most traditional Czech tea brands, Leros.

Action

We aimed to convey the atmosphere of old Czech cuisine and herbalism, with pretty teacup sets and jars full of fragrant hand-picked herbs all neatly displayed on shelves. Much emphasis was put on a passion for tradition, and a knowledge of nature passed down the generations. The packaging accentuates the individual ingredients, through imagery that stimulates the senses and creates confidence in the product. Short suggestions and anecdotes help guide the customer through the art of tea-making. Also, the structural design couldn’t be changed. So we made sure to give each part of the packaging a meaningful and aesthetic role, transforming a simple pack of tea into a journey of discovery.