Action

The initial research included a deeper look into the life of the noble family itself. The objective was a search for visual reference points across the history of the family that would define the visual identity of the family as a manufacturer.   The design was inspired and built around Count Alexander “Sascha” Joseph von Kolowrat-Krakowsky. One of the family’s most significant descendants, our research found he was an Austrian cinema pioneer, keen racer, and great fun to be around.

“This motivated us to use his race car and shamrock (a good luck charm) as supporting visual elements. A witty touch of elegance relating to the First Czechoslovak Republic and avant-garde art, both occurring during Sascha’s life, were added to the visual mix.”
– Radek Dostal, Art Director

The period photographs served as a basis for the portrait of Count Sascha, which has been digitally processed in a painting style corresponding to the classical works of famous painters.

Result

While interacting with the product, the customer engages in a constant visual dialogue with the affable character of Count Sascha. This gives the product a touch of humanity, transforming the experience, and differentiating it in the segment from others which communicate basic information.