Deliverables
Conceptualisation
Brand design
Packaging
Graphic Design
Brief
Situated in the centre of the Moravian Slovakia region of the Czech Republic where nature is pure and tranquil, Bzenec is famous for local wine growing tradition stretching back to the past. Our local wine client, Bzenia, invited us to help with the process of designing a new label for their 2012 vintage organic wine.
Action
To be able to delve into the project we employed our taste buds and spent quite a bit of time exploring the vineyards and adjacent wine cellars, tasting wine sample galore. As part of our initial research we collected extensive examples of wine labels from around the world, enabling us to get fully up to speed with the recent trends in wine-oriented graphic design.
Result
Our designers came up with a visually simple and typography-based, yet rather unconventional approach in which vertical orientation of the label makes it easier to read the label when the bottle is stored on its side. Surprisingly enough very few wineries respect the fact that if bottles are stored upright for a long amount of time, the corks will dry out, and air will eventually get to the wine, spoiling it.
