Deliverables
Conceptualisation
Art Direction
Graphic Design
Illustration
Brief
As one of two agencies, we were invited to pitch our designs for the second largest Czech brewery Staropramen owned by Molson Coors. This was for their premium range Smíchovský výběr, or Smichov’s Selection.
Action
We decided to let four art directors and designers come up with different ideas and this led to unique creative approaches. The concepts were meticulously crafted around Smichov’s Selection’s exceptional recipe and history.
Result
Vox populi, vox Dei. While our designs were praised, a majority of beer-drinkers involved in the consumer test decided otherwise.
