Deliverables
Conceptualisation
Architectural design & structural building
Furniture design
Art direction
Graphic design, DTP
Project management
Immersive technologies (AR, 360° immersive video)
Mobile app
Photography
Brief
The exhibition Sense versus Sensibility: Zlín Industrial Design 1918–1958 was part of an extensive joint project organized by the Faculty of Multimedia Communications of Tomas Bata University in Zlín, Czech. Rep., the National Technical Museum Prague, Czech Rep. and the Gallery of Fine Arts in Zlín, Czech Rep. mapping design in technical disciplines during the existence of Czechoslovakia. The dominant axis of the exhibition was the history of the School of Arts in Zlín. The goal was to explain the somewhat sophisticated topic of product design and its historical origins to broad audiences.
Action
A team comprising ten people worked for three months to deliver every aspect of this exhibition, from the initial creative concept through architectural and furniture design to producing all printed materials. It was clear from the beginning that the topic could be best explained by implementing immersive technologies such as augmented reality and 360° immersive video, something our sister agency VRCOT was able to help with.
We combined these innovative elements with interactive games and 3D printing as well as with more traditional, analogue elements. This provided a perfectly balanced mix that made it easier for diverse audiences, including the elderly as well as elementary school students, to understand this complex topic in a fun and engaging way.
Result
This was our first such large exhibition and also the first project where we worked alongside our sister company VRCOT. And the fact it was a success is demonstrated not only through the positive feedback from many visitors and the client but also by scooping two Top Rated accolades (Best Catalogue & Innovative Use of Technologies) at Golden Semicolon 2020.
