The city of Breclav in the Czech Republic recently underwent a rebranding process to modernize its design and communication.
A new logo and visual identity system were created and implemented across various channels. One of five entities invited to pitch, the agency won the account and created a concept based on the letter B, representing the city's name, local wine, and Southern Comfort-like "good vibes".
The new visual identity was well received by the residents of Breclav and has been even incorporated into local products such as the "bretzel," a fusion of "Breclav" and "pretzel."
Check out the case study.