Team
Strategy: Jan Blazek
Creative Direction: Tom Nedved
Art Direction: Marcin Szewczyk et al.
Web UX, UI: Klara Barova
Web Design: Klara Barova
Web Build: Josef Antos, Jan Rubes, Milan Pisna (Digihood)
Copywriting: Jan Blazek
DOP: Radim Vanous
Voice Artist: Karl S.
Photography: Julius Filip
Legal: Jaroslav Juras (Juras & Partners)
Project Management (agency): Nikola Brezinova
Project Management (client): Jitka Noskova
Challenge
GZ is the world’s largest producer of vinyl records and a global force in Print & Packaging — a company whose success has been built not on marketing, but on exceptional craft, scale, and consistency. For years, it thrived without a dedicated marketing team, unified brand strategy, or deliberate storytelling. That independence, even defiance, was something we at Little Greta quietly admired — a kind of purity that’s rare in today’s world.
At the same time, there was a shared recognition that the visual identity, website, and communication tools no longer matched the scale or character of the company. GZ deserved a brand presence as distinctive and powerful as the work it does. The task wasn’t to gloss over reality, but to materialise the story, emotion and ambition that were always there.
Concept
Little Greta developed a new identity around the idea of “Emotions. Materialized.” — a distilled expression of what GZ does best: transforming raw creative energy into tangible, high-quality products for the world’s most famous artists and brands. This concept became the launchpad for a comprehensive visual overhaul: a confident new logo, a clean corporate typeface, and a design system inspired by coloured vinyl granules and vibrant inks. A complex, 90-page design manual was created covering all facets of graphic design.
As part of the rebrand, we produced three image films — each spotlighting a different facet of the business: Corporate, Music, and Print & Packaging. Shot across GZ sites in both Europe and the US over twelve days, the films were crafted not to showcase technological capabilities — those are a given — but to evoke emotion and spark curiosity. The Corporate film reflects the company’s journey since the 1950s; the Music film plays with iconic song titles (from Billy Joel and the Rolling Stones to The Beatles) turned into playful copywriting; and the Print & Packaging piece highlights precision, colour, and craftsmanship. In parallel, we also created a full suite of image and product photography — and a completely reimagined website — to support the new visual narrative across digital and physical touchpoints.
Result
The rebrand gave GZ the clarity and confidence to match its global scale. It now communicates with the same emotion and precision that define its work — from the HQ in Loděnice to Los Angeles, from heritage acts to today’s chart-toppers. With a sharpened identity and story, GZ is now better positioned to grow its presence among the world’s most iconic artists and brands, deepen relationships, and unlock new business across continents.
