Team
Strategy: Jan Blazek
Creative Direction: Tomas Nedved
DOP: Radim Vanous
Sound Engineer: Lukas Pesek
Colour Grading: Filip Hostynek
Photography: Julius Filip
Webdesign and Motion: Adrian Gubrica
Web Development: Dan Pohuba
Project Management (agency): Katka Bednarikova, Nikola Brezinova
Project Management (client): Renata Sikorova
Challenge
Following the rebrand of the Zlín Region and the launch of its new visual identity — as well as earlier initiatives such as Live in Zlín, designed to counter the trend of young people leaving the region — the Region sought to carry its “Out of the Box” essence further. The goal was to motivate wider audiences by presenting carefully selected ambassadors from across creative fields, showing that regional talent can resonate internationally — without borders.
Concept
We created the campaign Stories without Borders. Through portraits, videos and photography, we introduced artists, designers and entrepreneurs, while also highlighting the areas they represent — from sustainable fashion and crafts to culture, design, gastronomy and business. The videos and accompanying visuals were showcased on the Stories without Borders microsite and aligned with the new visual identity.
Result
The campaign was delivered across digital, print, broadcast and outdoor channels, reaching audiences both online and in public space, and reinforcing the Zlín Region’s position as a place of creativity without borders.
