Amarico: Sip the Italian Dolce Vita

Amarico: Sip the Italian Dolce Vita image

Deliverables

  • Conceptualisation
    Packaging
    Graphic Design
    Illustration

Brief

We were approached by an Italian producer launching a new range of non-alcoholic aperitifs – Amarico. The goal was to create a new logo and packaging design for this truly authentic Italian product, sustainably made and exclusively from local ingredients.

Action

A somewhat broad brief provided a lot of space for creativity. Therefore, we decided to develop the design around the product’s key qualities. In particular, the beverage’s aromatic, creamy and Italian style, with citrusy notes of bitter orange and lemon, fresh and crispy with a harmonious after taste. New fonts and a set of elegant hand-made illustrations were created. These depicted botanical motifs and ingredients such as gentian, rhubarb, artemisia absinthium, cinchona calisaya, sweet orange and lemon peel.

Result

Another great product with global aspirations for us to work on. With it being in the packaging realm, this further strengthens our F&B brand portfolio. We believe in the design very much, and intend in 2021 to submit it to some of the world’s most prestigious design competitions.

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