Mostenicky sirup — communication of a new organic syrup with the ambition to go international

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Deliverables

Conceptualisation
Brand creation
Graphic design
Packaging
Web design and build
POS
Illustration
Photography
Image Retouching
Translations

Brief

Ambitious client planned to introduce into the European market a new range of organic, high quality syrups based on a traditional recipe. We were asked to design the bottle’s logo and label in a way that would appeal across cultures and borders — the product would launch in the Czech Republic, and subsequently in Germany, Scandinavia, Slovakia, Hungary, Lithuania and Poland.

Action

Providing the client with two versions of the syrup’s logo and packaging. One with a concept of “Your Granny’s Favourite”, with a primarily visual approach, and the other promoting a refined, vintage look and feel. The latter was eventually chosen for its closer affinity with the product’s character.

Result

With client’s sales growing steadily, what was at first a mere ad hoc cooperation has evolved into a long-term strategic partnership in branding, packaging, digital, copywriting and translation, and photography.

Testimonial
"The guys at Little Greta have successfully replaced my company's internal marketing department, working closely both with me and all the suppliers, and coming up constantly with new ideas. I definitely would not recommend them to anybody, as I'd like to keep them for myself."
Antonín Náplava, partner
© Copyright 2017 Little Greta | Registered in England and Wales, no. 10123289 and the Czech Republic, no. 28275705

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